In 2017, Jord pioneered steelcore™: an innovative approach that seamlessly fits a natural wood exterior with an ultra-durable steel endoskeleton. Precision metal machining meets wood hand work for a superior seal & fit. The result is a perfectly constructed timepiece that is 50x stronger and 3x more water resistant than other wooden watches. We have virtually eliminated all vulnerabilities traditionally associated with wood crafting. A first of its kind; Steelcore™ is now available in every timepiece we sell.