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Steelcore - A Fusion Of Wood & Steel | JORD A fusion of wood & steel for superior strength. Design and ingenuity for a timpiece that lasts. JORD Logo 844-888-5673 844-888-5673 Credit Card
1017 Olive St - 9th Floor St. Louis MO 63101
United States
Wood Watches by JORD JORD is run by artists, designers, marketers, and minders. We spend our days creating, considering, arguing, and hopefully agreeing. Then we'll scrap it all for the joy of starting new. We have fun. This is our journey. We are focused on creating timepieces made from all-natural wood that are modeled after a modern lifestyle. We value sustainability, efficiency, and experiential living. We make our watches for people who don't just have somewhere to be, they have somewhere to go. The value of a watch is not in being able to tell how much time has passed, but in being aware of the need to make that time count. Moments are bigger than minutes and your watch should tell more than time. Start the conversation JORD Logo JORD Logo

Standalone innovation & construction at its core



A fusion of wood & steel for superior strength. Design and ingenuity for a timpiece that lasts.

In 2017, Jord pioneered steelcore™: an innovative approach that seamlessly fits a natural wood exterior with an ultra-durable steel endoskeleton. Precision metal machining meets wood hand work for a superior seal & fit. The result is a perfectly constructed timepiece that is 50x stronger and 3x more water resistant than other wooden watches. We have virtually eliminated all vulnerabilities traditionally associated with wood crafting. A first of its kind; Steelcore™ is now available in every timepiece we sell.

“Jord has had a single focus of bringing natural and reclaimed materials to watchmaking while refusing to sacrifice quality. Yet working with exotic materials is not without its challenges. Steelcore™ addresses many of those challenges by turning a wooden dress watch into a durable timepiece that lasts. It’s one of many innovations we have brought to the space but is certainly not the last.”
———    Salman Shah
Design & Material Innovation

Strength & Properties

Toughness At Its Core

Steelcore™ exponentially increase sheer and tensile strength a key stress points.
Force is transferred away from wood and into steel which reduces cracks and breakage.

Reinforced Endoskeleton

The minimal amount of metal is used for maximum strength. Each of our timepieces shows off the beautiful handwork in natural wood. Beneath this exterior lies a skeleton of 20+ individual stainless steel components: Perfectly machined and fused to deliver that all wood look with the strength and durability of metal.

Strength at High Torque

Wood is prone to splitting under high torque. Areas such as the lugends and the band are most vulnerable. With steelcore™, steel is positioned at areas of high torque and eliminate the possibility of wood splitting at moving joints or unions.

Precision Cut & Fit

Precision CNC machining is used in both our steel and wood cutting. Both components are crafted in the same facility to guarantee dimensional integrity. What you get is a timepiece with spectacular finish and quality with no gaps or loose joints.